Circular Flow's Tracking Partner

Do you know how your clothes were made?

20%

of industrial water pollution
is causedby fashion manufacturing

7,600

litres of water are consumed for
the production of one pair of jeans

Do you know where your clothes will end up?

34.8%

of total microplastics in
the environment are from textiles

25 million

tonnes of clothes incinerated yearly

Ecode is Circular Flow’s tracking partner.Through its QR code, Ecode provides information about the originand impact of each product in-store and online, including information on where to return an item. Ecode is an easy-to-use, practical and reliable solution to embrace circularity in fashion.

This solution is designed to transform consumption patterns to be sustainable, responsible, and circular. Ecode unifies the entire landscape of stakeholders in circularity by connecting brands, consumers, recyclers, repairers, and resellers. This integration enables us to track and assess the condition of clothing throughout its lifecycle.

How it works

Embark on the journey
with a simple scan of our QR code.

User Experience | A user-friendly journey